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Superpath/How to Manage a Content Team
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How to Manage a Content Team

Leading a content team requires a unique set of disparate skills. You need to know the craft of writing as well as how to manage people. You need to know content strategy, but also how to advocate for your ideas. A great content leader has just the right blend of soft and hard skills. This course and ebook will guide you through it all.
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3 Things You Should Know

  • This is free for Superpath Pro members. You can learn more about that here.
  • Your employer should cover this. It costs a fraction of a three-day conference, plus you get access forever.
  • 100% money-back guarantee. If you aren't satisfied, we'll refund you. No questions asked.

What can I expect?

Here's a quick overview of some what you can you'll find and learn.

Real-world examples

Running a content team is hard. Nothing in this ebook is hypothetical. We use real examples of from real teams.

Expert Interviews

This is not just my opinion. I interviewed 15+ content experts to gain perspective on each chapter.

Net new advice

We cover "unsexy-but-important" topics like vendor management and hiring. This is the stuff no one prepares you for.

Who will I learn from?

Btw, this course and ebook are free for Superpath Pro members

Superpath Pro members get this ebook, but also:
  • Structured Learning: Get access to our content strategy courses as we make them + get ongoing access to our library of courses—and provide input on the topics we cover.
  • Monthly 1:1 Calls: We'll pair you with a peer each month for a guided conversation designed to solve problems and spark creativity.
  • Office Hours: Join a standing call to chat content strategy, writing, career advice and more. We'll bring in experts on different topics to get your questions answered. 
Interested?
Learn more about Superpath pro

Contents

Intro

Intro
    [Ebook download] How to Successfully Manage a Content Team.pdf
    • 37.7 MB

    Chapter 1: People Management

    People Management for Content Leads
      [Expert Insight] Alex Kracov (Lattice, Dock) on managing marketers
      • 27 mins
      • 1.84 GB
      [Expert Insight] Dan Levy (Unbounce, Smooch, Zendesk, Ada) on people management
      • 36 mins
      • 291 MB
      [Lesson] Managing Up: How to Talk to Your CMO About Content
      • 30 mins
      • 1.25 GB
      [Expert Insight] CMO Ryan Bonnici on Managing Up
      • 21 mins
      • 1.14 GB

      Chapter 2: Hiring

      How to Build Your In-House Content Team
        [Expert Insight] Nicole Kohler (Animalz, Campfire Labs) on hiring content marketers
        • 31 mins
        • 153 MB
        [Expert Insight] Benyamin Elias (ActiveCampaign, Podia) on building your content team
        • 28 mins
        • 1.2 GB

        Chapter 3: Content Strategy

        How to Build a Content Strategy From Scratch (And It's Always From Scratch)
          [Lesson] How to Match Your Content Strategy to Your Business Model
          • 45 mins
          • 196 MB
          [Expert Insight] Cassanda Naji (Animalz) on content strategy
          • 41 mins
          • 318 MB
          [Expert Insight] Michelle Urban (Atomist) on content distribution
          • 43 mins
          • 3.15 GB
          [Bonus Article] How to prioritize content distribution channels
            [Bonus Lesson] Writing Content That Ranks (Without Being Robotic) by Fadeke Adegbuyi
            • 53 mins
            • 666 MB

            Chapter 4: Content Planning

            How to Fill Your Editorial Calendar with Great Ideas
              [Lesson] How to Come Up with Endless Content Ideas
              • 57 mins
              • 2.39 GB
              [Expert Insight] Jenna Buckle (Panorama Education) on hosting a content pitch-off
              • 20 mins
              • 773 MB
              [Expert Insight] Rocco Brudno (434 Marketing) on content planning workflows
              • 31 mins
              • 716 MB
              [Expert Insight] Alicia Johnston (Sprout Social) on enterprise content planning
              • 15 mins
              • 1.15 GB

              Chapter 5: Editing

              Iteration ≠ Improvement: How to Handle Editing at Your Company
                [Expert Insight] Gail Marie (Animalz) on editing
                • 32 mins
                • 1.49 GB
                [Expert Insight] Elisa Doucette (Craft Your Content) on editing
                • 36 mins
                • 360 MB
                [Further Reading] How to Write a Blog Post Outline

                  Chapter 6: Vendor Management

                  How to Empower Freelancers and Agencies to Thrive
                    [Lesson] How to Manage Agencies, Freelancers and Contractors
                    • 36 mins
                    • 1.52 GB
                    [Expert Insight] Mark Kilens (Drift) on managing agencies and freelancers
                    • 21 mins
                    • 113 MB
                    [Expert Insight] Lisa Banks Paranjpe (SaaSpirin) on Vendor Management
                    • 15 mins
                    • 1.21 GB

                    Chapter 7: Reporting

                    How to Report on Content Marketing (Narrative, Numbers, Names, Nuance)
                    • 32 mins
                    • 1.37 GB
                    [Expert Insight] Sean Blanda, Content Director at Crossbeam, on reporting
                    • 29 mins
                    • 1.72 GB
                    [Expert Insight] Show and Tell with Joei Chan, Content Director at 360Learning
                    • 38 mins
                    • 1.94 GB
                    Sample Report
                      Sample Spreadsheet
                        [Further Reading]